Checked with the same tools Google uses, plus a real phone and a real browser. Plain language, no jargon. Green means keep it.
Your browser tab literally reads "…| refined footer" — a leftover template label where your business name should shine. There's no page description, no main headline structure, and none of the business info (address, services, hours) is in the format Google reads. Someone searching "contractor Aruba" or "maintenance San Nicolas" has very little chance of finding you.
A security wall in front of the site turns away industry-standard speed and search tools before they can even look (we couldn't measure your speed at all — that almost never happens). Some link-preview and search systems can hit the same wall, which can affect how your site appears when it's shared.
On your main page: six empty dark boxes where projects should be, and two video players that never load. A customer comparing two contractors reads that as "not finished" — the exact opposite of what you sell.
The hero image is a stock photo of a US city skyline. Your REAL photos — the crew in the red shirts, on real jobsites — are further down the page. Your best proof is buried under generic imagery.
There's no third-party trust on the site — no Google rating, no customer words. For a trade business, that's the single strongest selling asset left unused.
Two of your eight service icons are blank circles (Concrete, Cell Tower Maintenance). The copy is mission statements — no project names, no numbers, no guarantee a customer can hold onto.
You have a working WhatsApp button (+297 662 9817). That's the #1 contact channel in Aruba, and plenty of sites here don't have it. We'd make it the star, not a corner icon.
The crew shots — branded red shirts, real jobsites — are exactly the raw material a premium site is built from. You already own what most competitors fake.
Full address in San Nicolas, two phone numbers, two emails, working contact form, opening hours, and a clear list of all eight trades. Nothing is hidden — it just isn't working hard.
Desktop — stock skyline hero, empty gallery boxes visible mid-page
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